BetLion started operating in Kenya back in 2018. The mastermind was a British businessman in Victor Chandler who decided to enter the competitive Kenya online betting market after successfully conquering the Uganda market. It never took long before BetLion obtained its license to carry out its operations in Kenya legally. You can access BetLion via your mobile phone and computers with the sports section offering a wide range of sports.

In this review guide, we will be looking at everything a bettor should know about BetLion to enable successful and enjoyable interaction with the platform.


Betlion Kenya currently offers an active sports market that comprises over 15 sports. The sports list consists of the following games:

  • Cricket
  • Basketball
  • Boxing
  • Ice Hockey
  • Motorsports
  • Hockey
  • Volleyball
  • Football
  • Baseball

Besides the sports market, bettors will also get a chance to participate in virtual betting and live betting options. However, with popular sports like basketball, baseball, and basketball, BetLion offers different options when it comes to competitions and leagues. You can place your bet. Some of the top European leagues available on BetLion include the Bundesliga, English Premier League, Spanish La Liga, Italian Serie A. There is also the Champions League and the Europa league games. The American associations which have been listed on BetLion include the NBA, NFL, NHL, and MLB.

Betlion Website

Betlion Login & Registration

The process of registering an account with BetLion is quite easy and straightforward. In this section, we will guide you on the entire sign up process. We will be looking at registering an account via the web and also using SMS and USSD.

BetLion Registration via Web

  • Open Browser
  • On the browser open the official BetLion page
  • Navigate on the register button located on the top right corner of the homepage
  • Click on the register button to open the registration form
  • Fill in the registration form by entering your correct details
  • A PIN will immediately be sent to you via SMS after a successful registration
  • Log in to the BetLion with the PIN sent to you as the password
  • You can now start placing your bets!

BetLion Registration using SMS and USSD

  • All you will have to do is send an SMS with the word JOIN to shortcode 40418. You can also dial *418#
  • You will be sent a PIN via SMS on successful registration
  • You will be ready to start placing your bets

Bonuses and Promotions

BetLion offers some of the best sign up offers for new punters in the market. However, you can only access all these bonuses and promotions after joining BetLion and completing the bookmaker hassle-free registration process.

BetLion offers lots of promotions to its punters that help in generating excitement in both the mobile and online betting environment.

Betlion Bonuses

Here are some of the promotions available at BetLion:

Football Safari

Despite the duration of this offer coming to an end, but we can still cover it here as it lured many people and caused lots of excitement. All the bettors will have an equal chance of winning a trip to Egypt and enjoy AFCON matches. For you to qualify for this bet, you will have to bet at least KSH 50 and earn an entry to the lucky draw prize.

Refer a Friend Bonus

Whenever a bettor refers a friend to sign up with BetLion, the bookmaker will reward him or her KSH 100 bonus.

First Stake Bonus

Players will be able to claim up to KSH 500 cashback on losing their first bet at BetLion. To qualify for the bonus, they just have to place their first bet with a minimum odd of 2.0. However, when they lose, they will be refunded up to KSH 500. BetLion will credit the amount within the next 24 hours after settling the bet.

Loyalty Bonus

When players place five multiple bets at odds of 2.0, BetLion will provide them with a free chance of up to KSH 500.

Price Boost

BetLion will offer enhancements and odd boosts that exceed 30%. During the weekends, the bettors can choose teams that BetLion involves.

Second Chance Free Bet Refunds

Bettors place multiple bets of five and lose because of a single team; BetLion will always give them a free bet so that they are happy and can still have a second chance of winning. However, each bonus offer and promotion is associated with the terms and conditions that bettors must read and understand before taking part.

Payment Methods

You can always use different ways to fund your BetLion account and withdraw money from your BetLion.

Depositing Options

BetLion comes with different ways of funding your betting account. As a player at BetLion, you can always be sure that the preferred method of payment is available and that you will be able to get the latest amount at your disposal. The BetLion payment is very smooth, easy, and fast.

Depositing Via Website

  • Ensure you sign in to your BetLion account
  • Navigate to the DEPOSIT page via the button that is located at the top of your homepage
  • Enter the amount you want to deposit and press the DEPOSIT icon to confirm the deposit
  • The approval request will be sent to your mobile phone
  • Key in your Mobile Money PIN
  • The BetLion will immediately be credited

Deposit via Safaricom

  • On the MPESA menu, Navigate to LIPA na MPESA
  • Select Paybill
  • Enter betlion Paybill number 212927
  • Enter your BetLion unique number as the account number
  • Key in the amount you want to deposit
  • Enter your MPESA Pin
  • Confirm that the transaction is successful
  • Your BetLion will immediately be credited
  • However, there are times when you will have to wait for around 30 minutes to be credited.

BetLion Withdrawal

  • Open the BetLion page
  • Log in to your account
  • Navigate to the account icon menu located at the right of the deposit icon
  • Press the withdraw button
  • Enter the amount you want to withdraw. The minimum amount you can withdraw at BetLion is KSH 50.
  • Click on the WITHDRAW MONEY icon.
  • The withdrawal request will be processed immediately, and money will be sent to your mobile money account.

BetLion Mobile App

Betlion Mobile App

Apple store restricts online gambling apps, and the same applies to the BetLion app. However, BetLion offers an Android app that is available for download from their official website page. All you will have to do is visit their website and click on the betlion apk download in the toolbar.

It is also possible to bet directly from your Android and Apple phones by visiting the BetLion site from your mobile device. It is also possible to optimize the website, which has been designed well for touchscreens. It will provide you with access to all the features at BetLion provided you have an internet connection. All you will have to do is log in to your BetLion account, and you will be in a position to start placing your bets.

Customer Support

Betlion Kenya contacts offer three mediums that punters can use to get in touch with the customer care department. The punters can use live chat, email, or free phone calls. You can access the contact section of the betting site by clicking on the main menu of the bookmaker located at the top left of your screen. Scroll down to the screen bottom and click on the Contact US. You can also scroll down to the bottom of the betting site home page and click on the Contact Us option.

Immediately you click on this Contact US link. You will be directed to a page with contact details on how you can reach the BetLion support team. To contact the customer support department via a free phone call, you can dial +254 709515000. The support team at BetLion works on a 24/7 basis, and they will be able to receive your call anytime you make a call.

If you want to contact the customer support team via email, you can use the BetLion email [email protected] and wait for a reply within 24 hours.

Just like the other bookmakers in the market, BetLion also offers a Live Chat option. Click on the chat button that is located at the bottom right of the screen. Immediately you click the button, a pop-up chat box will appear on the screen. You can select browse help topics and then find an answer for yourself. You can also click on the new conversation button.

Immediately you click on the new conversation button. You will initiate a live chat with one of the BetLion customer support representatives. You will have the option of attaching images on the chat to help give the support representative a graphical presentation of the query.

Pros and Cons

Just like the other bookmakers in the market, BetLion also has its own sets of pros and cons.


  • One has a chance of winning jackpots worth millions of shillings
  • It is licensed and has a very secure environment
  • Has a decent online, SMS and Android sports betting service


  • There are no mobile betting app for iPads and iPhones
  • It is still a very new online betting site